Anyone who has spent an evening testing 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐚𝐬𝐢𝐧𝐨 𝐦𝐚𝐥𝐚𝐲𝐬𝐢𝐚 slot games has probably seen the same moment repeated. Three symbols line up almost perfectly, the reels stop one position short, and the screen flashes with excitement. That near miss feels like progress, even though the result was a loss. Researchers who study gambling behaviour have long noted that near misses can encourage...
